The change in the U.S. Congress, which officially take place in January, signals a shift in the way U.S., Asian, and European automakers must do business in capturing the lucrative American auto market.
The changes could be vast and penetrating. For one, you see a change from a Republican-controlled Congress, which favors big business, to a Democratic-controlled Congress, which favors improved environmental policy, universal healthcare, and more rights for workers. To put it another way, the Chairman of the Senate Environment and Public Works Committee was Republican James Inhofe of Oklahoma. He has stated that he does not believe in global warming – an issue clearly important to the automotive industry. In the Democratically-controlled Congress, a more liberal perspective will hold the chair. Senator Barbara Boxer of California, a person who regularly drives a Toyota Prius, will lead the committee.
What all of this means is fairly straight forward and carmakers should be prepared. First, automakers, especially American ones, cannot expect special government protections like those that might have been afforded by the GOP in the last Congress. Further, they will not be able to rely on special incentives, including emergency anti-bankruptcy loans as we saw in the 1980s with Chrysler.
Secondly, and this applies especially the European automakers, the carmakers in 2007 will have to face fewer handouts to big oil (thus affecting the price of oil and causing consumers to think twice about buying vehicles of poor fuel efficiency), increasingly stringent standards on emissions and CAFE laws.
Mercedes sells only one diesel car in the USA and VW has sold one for the 2006 Jetta. Despite over producing this car for calendar year 2007, VW will fall short of diesel vehicles for the year as it struggles to introduce cars that meet 2007 diesel standards. VW, BMW, and Mercedes have all produced diesel version of their cars (which outsell the regular petrol version in Europe). Still, when it comes to the marketability and emissions standards of the U.S. they have been unable to bring the cars across the ocean. If the three are successful in this over the next two years, they stand to make a lot of money so long as they can keep up with emissions requirements that stand to become stricter in the next congressional period.
This may very well be the session of congress where lawmakers realize that the world’s oil supply is not infinite and that global warming is a clear and present danger to the environment and national security.